Description

The Creators team goal is to make Amazon the Earth’s most desired destination for commerce influencers, associates (publishers, bloggers, and more) and their content. We are a team of innovators that tackle difficult problems, and are laser-focused on building and enhancing products and experiences that drive growth for Creators. We seek to strengthen creators’ sense of community, fandom, credibility, and provide positive feedback loops. The Creator Monetization team provides brands with opportunities to tap into commerce Creators at Amazon, growing brands’ businesses, and creators’ earnings in the process.

We are seeking a Product Marketing Manager on the monetization team within Creator Growth to obsess over delivering high-performing, best-in-class activations, that enable brands to tap into our creators’ shopping-obsessed communities, and execute on bespoke partnerships.

This person will be responsible for the execution of custom marketing programs spanning retail GLs and sales categories, collaborating with members of our agile team including creator marketing, finance, ad sales, production, PR, legal, and analytics to produce content programs that include branded content, custom video, sampling, gifting, events, social content and more. This person will serve as one of the main points of contact in handling active client relationships with white-glove service. This person will drive the end-to end execution of custom brand-sponsored marketing programs, managing logistics, execution, measurement strategy, and reporting. They will leverage performance data to inform the ways in which we can improve our offerings, prove performance for our brand customers, and solicit ongoing feedback where brands’ input is leveraged to drive shifts in strategy and product enhancements. The ideal candidate is comfortable with ambiguity, extremely detail oriented, calm under pressure, able to see around corners, and effectively communicate with a variety of stakeholders (both internal and external).

This person is responsible for owning the activation process to bring these co-branded marketing programs to life. We’re looking for a creative problem solver, who’s organized, adaptable and great with client services and communication. The ideal candidate is able to distill broad, nebulous big ideas, into simple activation concepts for brands, and is naturally collaborative and proactive. They are the centerpiece in producing brand sponsored program elements and working with both internal and external teams. They have strong track record of balancing a high volume of time sensitive tasks simultaneously, are comfortable and effective interfacing directly with clients, and can think big about opportunities to grow the business, while finding ways to automate for scale. They can influence up, down, and across and thrive in entrepreneurial environments. They have a proven track record of driving adoption of new ideas with competing customer cohorts, and they excel at creating effective collateral to help brands understand the value Amazon delivers to them in engaging creators.

Key job responsibilities

• Support and manage the execution of multiple sold marketing programs across all brand categories including event activations, content creation, sampling, social campaigns, video production, and more

• Help manage and coordinate all client and agency communication while working in tandem with internal partners and team members

• Identify potential campaign and program hurdles, optimizing in real time. Foresight and forward thinking is critical.

• Effectively manage program budgets, deliverables, timelines, purchase orders, and sponsored content/talent agreements

• Cultivate relationships with key clients, industry leaders, production partners, and internal teams

• Establish a measurement strategy at the offering level, develop and roll out new metrics that help showcase the value proposition of the offering

• Automate and scale our reporting capabilities by partnering with analytics to build initiative, campaign, and advertiser specific views which allow us to deliver fine-grain reporting and a rollup at the initiative level

• Develop and implement a mechanism for capturing brand VOC and partner with program and product management to incorporate it into quarterly roadmap reviews

• Monitor industry and media trends to help identify new partnership offerings

We are open to hiring candidates to work out of one of the following locations:

Los Angeles, CA, USA | New York, NY, USA | Seattle, WA, USA

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

• Experience in influencer, affiliate marketing

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.