Job Classification:
Marketing & Communications - Marketing
At Prudential, we believe talent is key to achieving our vision. When you join Prudential, youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading financial services institutions!
Are you a self-starter with marketing experience in supporting both overall business/sales development and creating/executing strategic marketing plans in the retirement industry? Prudential is hiring for a Director, Strategic Marketing for our Retirement Strategies business, who will be responsible developing both comprehensive marketing programs and for partnering with key senior leaders in their creation of key business cases and business proposals. There will be an emphasis on the development of supporting content across our new business growth areas including Contingent Deferred Annuities, new technology platforms and in plan income solutions. This person will have a robust appreciation for the efforts it takes to stand up and establish new businesses in the retirement market and will be proactive in anticipating the businesss needs with the ability to identify key opportunities that will drive the businesses goals.
The current EWA for this position is Hybrid and requires your on-site presence on a reoccurring basis in our Newark, NJ, Fort Washington, PA or CT offices as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.
What you can expect:
This individual will work closely with senior business leaders in translating complex business proposals and sales pitches into simplified and convincing narratives that will be used both internally and externally with key business partners like Broker Dealers. In addition, the individual will be expected to develop and implement strategic marketing plans across our various products as well as thought leadership for our Growth Markets. This role will work across all of the Retirement Strategies businesses including Individual, Institutional and our Growth Markets. An analytical approach will be vital as we look to use data, metrics and analytics to drive engaging marketing content.
What youll need:
10 years of marketing or business experience within the retirement markets space with a preference for Annuities and in plan income solutions.
Solid design and writing capabilities with a preference for Adobe expertise
Exceptional presentation development skills with the ability to take complicated messages and simplifying them for various audiences.
Significant exposure and understanding of the sales process, and successfully creating, implementing and measuring impactful marketing programs
Experience in developing thought leadership content that positions our business as an industry leader with a clear and impactful point of view. Focus on both strategy and the actual content development.
Demonstrated project management skills, very organized with high attention to detail, and excellent follow-up and follow-through
Significant brand building experience through the integration of key messaging platforms across all required work
Significant experience in partnering directly with senior level leaders
Independent self-starter who takes ownership of their initiatives and projects
Excellent verbal and written communication skillsexperienced marketing storyteller
Demonstrated experience with B2B and B2B2C
Experience developing sales leads programs
Excellence in developing omni-channel marketing campaigns with a focus on performance-based marketing
Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
At Prudential, you can:
Take charge of your career. We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 Career advice, on demand resources and networking to propel your career forward.
Were a global organization, full of outstandingly dedicated people who arent afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.
What we offer you:
Below is an example of our US benefits summary
Market competitive base salaries, with a yearly bonus potential at every level
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
Retirement plans:
401(k) plan with company match (up to 4%)
Company-funded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Note: Prudential is required by state...

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity